David Rogerson

Product, Innovation & Experience Design

About me

I deliver innovative digital products, projects and strategies for forward-thinking organisations. With over 18 years working within digital, both client and agency side, I combine expertise in design thinking, strategy and UX, with a career of practical, hands-on delivery.I’m passionate about solving tough customer problems by combining thoughtful research, smart technology and clever design.I am currently Product Director at one of Europe’s leading Product and Service design agencies, Foolproof. Here I lead a wide range of strategic and tactical experience and product design programmes, creating value for clients and their customers including AXA, Adobe, NatWest, HSBC, Unilever, Avis, Suzuki and Virgin.I was previously Product Manager of an IP licensing platform for one of the World’s leading universities, setup and ran a digital experience design studio called icoEx, led digital projects at its award-winning sister company ico Design, headed up digital for two national arts organisations (both focused on weird music and sound art) and was a research assistant at Goldsmiths College, University of London.I enjoy working with teams of talented people to produce solutions to tough customer-centric problems. I am a strategically focused leader that loves to get his hands dirty — whether that’s winning new business, defining smart strategies, leading on creative solutions, crafting user experiences, product managing it to completion or by mentoring others to achieve great results.


Please contact for access to a portfolio of work.

Selected Articles


  • Strategist & futurists roundtable @ The Drum

  • Talk: ‘Driving AI Readiness for Effective Deployment’ @ AIBotics 2021

  • Talk: ‘Patient Centered Design – How AI can be used to achieve better patient outcomes’ @ UXD Healthcare

  • Panel member @ JTBD London

  • ‘Making space for inclusivity’ @ IXDA

  • Trustee of Fuse Art Space, Bradford

  • Founding member of art collective ARM


  • Sound in Z - Experiments in Sound & Electronic Music (Co-editor)

  • River Soundings - Bill Fontana (Editor)

  • SAN CD Series 10 editions (Producer)


Please contact for access to a portfolio of work or to arrange a chat!